[Important Notice] The brand name will be changed to "calm160" on April 1, 2023, with the aim of becoming the No. 1 brand that helps petite men achieve "become the person they want to be."
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■Apparel brand “calm” for men around 160cm tall
calm is an apparel brand aimed at men around 160cm tall. The brand was founded by Miki Inada, the brand director and CEO of Five Meeters, who wanted to help her husband, who is petite, with his wardrobe problems. The appropriate height range is 158cm to 164cm, and we only offer items that are sized to suit their body type and have features that enhance their style.
■Calm's aim
calm is not just a brand that provides clothes. When you choose clothes, when you put them on, when you let go of them... you feel safe and confident every moment. Calm strives every day to deliver such an experience.
Therefore, calm aims for the following three things.
1) We aim to expand the number of fashion items specifically for men around 160 cm.
2) By collecting data on the body shape, hobbies and preferences of users who have purchased calm items, we aim to develop a new service specialized for 160 cm men outside of the apparel field.
3) Through 1 and 2, we aim to become the overwhelmingly recognized No. 1 in the small men market.
■From Saturday, April 1, 2023, the brand name will be changed to "calm160"
In order to make our dreams come true, the brand name will be changed from "calm" to "calm160 (reading: Calm Ichiroku Zero)" from today, April 1, 2023 (Saturday). Even more so than before, we have incorporated this intention into the brand name so that more people can understand that this is a brand for men around 160 cm.
Today is a new start for calm160, and we will work hard every day to become the overwhelmingly recognized number one in the service market for men around 160cm tall.